Released on: January 29, 2008, 10:07 am

Press Release Author: Jeneane Sessum

Industry: Internet & Online

Press Release Summary: FantasySportsMatrix.com (FSM) Empowers Fans with Social Media
Site for Sports Enthusiasts

Press Release Body: Sunnyvale, Calif. - January 29, 2008 - At the intersection of
sports media and fantasy sports is Fantasysportsmatrix.com, which officially enters
public beta today. FSM is a vibrant social networking site for sports enthusiasts
that harness the wisdom of the fans to aggregate the best sports content from across
the Internet.

FSM focuses on delivering an experience that not only is fun, informative, and
engaging, but also provides a platform for the fanaticism, personality, and voices
of sports fans. All members get personalized profiles, custom avatars, and a
powerful Dashboard with quick tools to share and manage content, track
conversations, make picks, edit profiles, and more. Users also earn points for
community actions, such as posting a blog entry or video submission, and they can
build their reputation with high accuracy on games and fantasy-based picks.

The evolution of sports media and the explosion of fantasy sports have empowered
sports fans with more knowledge, resources, and choices than ever before. FSM
features a community-powered sports front page to provide the ultimate in timely
coverage, bringing the hottest and latest stories, videos, blogs, and polls to the
surface. The clean user interface is designed to help users easily navigate through
FSM by content type and sport. Sports content is delivered in a way that makes
sense, is easy to find, and comes from the source that matters most - other
passionate fans.

"We created FSM because we believe fantasy sports is about more than statistics,
leagues, and drafts, but also about the social phenomenon that drives it-the passion
of fans," said Jay Srinivasan, CEO. "This passion is evident in the conversations,
insights, and sharing of information among sports fans. We exist to capture that
experience, leverage the wisdom, and deliver unparalleled sports coverage to the
world."

Not only are sports fans getting smarter, louder, and more passionate, but the
traditional line that exists between fantasy sports and sports is growing thinner
because of the growing participation opportunities for fans online. Fantasy Sports
Matrix is on a mission to blur the line between fantasy and reality even further,
and provide a homebase and identity for all sports fans at Fantasysportsmatrix.com.



About Fantasy Sports Matrix
Fantasysportsmatrix.com is a project of Sports Matrix Inc., a sports and technology
startup based out of the Plug and Play Tech Center in Sunnyvale, CA. Sports Matrix
was co-founded by Jay Srinivasan, Jim Nguyen, and Michael Vu in February of 2005.

FSM Contact information:

Jay Srinivasan
jay@sportsmatrixinc.com
408 460 1170

Jim Nguyen
jim@sportsmatrixinc.com
408 655 8222

Michael Vu
michael@sportsmatrixinc.com
408 505 6699

Future Works for FSM
Jeneane Sessum
678-294-0900
jeneane.sessum@gmail.com

Web Site: http://www.future-works.com

Contact Details: Jeneane Sessum
678-294-0900
jeneane.sessum@gmail.com